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What they're saying about Market Your Crap...

"The current Economic climate demands that businesses jettison anything obsolete to get down to focusing on the forgotten fundamentals that make more money.  Jim Ackerman is one of the smartest and most passionate people I know who is an expert on what works, what doesn't, and why.  If How to Market Your Crap had come out before the recession there would be a lot of businesses, large and small, still standing today.  In this book Ackerman teaches and inspires us to be brilliant at the basics in a practical application, down to earth, entertaining way.  Read this.  It could save your business."


"As a top pro athlete, I know the value of great coaching.  Especially when times get tough.  I've found the same is true in business.  The 'coaching' Jim Ackerman provides in this book can help make any business builder a champion, even in today's intensely competitive economy."


"With all their talk about 'getting noticed,' 'being creative,' and 'building brand awareness,' many of today's so-called marketers seem to overlook that marketing's primary job is to sell something.  More than just a wake-up call, this book is a much-needed slap in the face--as only Jim Ackerman can deliver.  Don't expect to enjoy this book.  Expect to make money doing what it says."


The Solution Made Simple
"I have learned from Jim as one of my mentors.  As a business coach, I have really come to appreciate the simplicity with which Jim teaches critical principles of business success.  It's an easy read.  It's an easy implementation.  Readt  he book, grow your business, secure your customer relationships, enjoy life.


"I've followed a lot of 'gurus' when it comes to marketing.  Jim puts everything into easy, step-by-step ideas.  If you're finding it harder to make a buck these days, this is a great read!  I'm buying more for MY small business clients!"


"After reading this book and thinking about the state of our economy, my quick take is this:

-When times were good, many business owners thrived, even if there were big holes in their marketing plan.
-Since there are fewer customers in general, business owners need to get smarter to survive, and take a long hard look at how they're finding new clients.

Unlike a lot of the books/products out there that are all about hyping some new 'silver bullet,' this book goes through the main points that business owners really need to hear AND apply.

I know, I know -- it's always more exciiting to chase what's shiny and new, but actually reading and applying what's in this book will be 10 times more powerful than trying to market via Twitter or Facebook or whatever the gurus are hyping.

This book lays a foundation for a REAL marketing plan.  Once that's in place, every new tactic or tool is just icing on the cake."