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How to Market Your Crap When the Economy Is in the Toilet
12 Vital Strategies for Saving (Unclogging) the American Economy, One Business at a Time
TABLE OF CONTENTS
PREFACE: Everybody has crap. But can you sell it?
(Read the preface HERE!)
INTRO: Behold the economic tsunami
(Listen to the intro HERE!)
CHAPTER 1: Up-sell/Add-on Selling...Your First and Fastest Way to FREE MONEY
(Listen to Chapter 1 HERE!)
CHAPTER 2: Customer Service as a Marketing Tool...Revenue Insurance in Tough Times
CHAPTER 3: Frequency of Purchase...Are you flushing your friends?
CHAPTER 4: Cloining Customers...Using referrals to cash in with the tactics of social proof
CHAPTER 5: Differentiate or Die...The most powerful marketing principle on the plant
CHAPTER 6: Branding Bull...The best way to brand is to secure tons of happy customers
CHAPTER 7: Media or Message?...Where is the REAL leverage in your advertising?
CHAPTER 8: Testing & Tracking...The secret to minimal risk and maximum gain
CHAPTER 9: Direct Mail...Your secret weapon in the marketing wars of the down economy
CHAPTER 10: Drip to Torrent...The magic of the bonding campaign
CHAPTER 11: Guest/Host Joint Ventures...The interdependent way to grow together
CHAPTER 12: The i-Myth...Putting the Internet in its proper i-space
CONCLUSION: Mopping up
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